McCain-Dole 1996
The McCain campaign has now pulled off its first major tactical victory of the 2008 campaign. Barack Obama's acceptance speech, delivered Thursday night before a TV audience larger than that for the Olympics' opening ceremony, was by Friday morning blown off the news by the wall-to-wall who-will-it-be speculation, and it has largely monopolized the headlines since. On the basis of execution alone, it was an absolutely perfect operation that suggests Team McCain's morale and confidence are very high.
One of the greatest challenges McCain has faced is simply getting the media to pay attention and take his campaign seriously. The attitude among observers has, since Iowa voted, been that whoever won the Democratic primary would win in November, and this sense has only increased in certainty as the actual polling gap between the actual candidates has narrowed to within the margin of error.
I find this reminescent in some ways of 1996, when Bob Dole ran against Bill Clinton, and selected Jack Kemp as his running mate. Dole, like McCain, was not seen as a True Believer by the diehard conservative wing of the party and a bit mushy on economic issues, while Kemp was a hero to the Reagan restorationists for his supply-side leadership. Dole needed, at the very least, to shore up that base, and to shake up the dynamic of a race that everyone agreed he was sure to lose. Kemp did mildly inspire the policy-wonk right, but Clinton maintained control of the narrative even as the polls kept narrowing.
While we remember Clinton as popular today, in 1996 he had both a hostile congress and a pissed-off base (from welfare reform and the collapse of HillaryCare) to contend with, and the economy was only beginning to hit its stride. Dole was a solid candidate who represented almost everything Bill Clinton wasn't, and Ross Perot's role would be that of the joker rather than the spoiler he played four years before. But, Clinton was loved by the commentariat, Matt Drudge was still two years away from his big break, and Rush Limbaugh was the closest thing to an alternative media.
Today the story will play out differently. Palin's selection has met with near-universal acclaim by the base, many (if not most) of whom felt deeply ambivalent about McCain. Unlike Kemp though, Palin may prove effective at expanding into many purple areas. I'm suprised I've heard so little talk about New Hampshire, which has been largely assumed to be in Obama's bag, let alone Wisconsin, Minnesota, or Michigan. Yes, she is a pro-life evangelical, but she is not a rich Southern male pro-life evangelical.
Moreover, by talking up how inexperienced she is, commentators are creating an enormous opportunity for her to exceed expectations by merely maintaining the degree of competence she showed in her acceptance speech in Friday. And if you watched with the sound turned off, she displayed enormous physical confidence, which is interesting because it is so much harder to fake. Camille Paglia watched it and said, "We may be seeing the first female president... I am reeling."
We are still just beginning the bottom of the first inning. I believe Palin will prove to be substantive where substance matters, and that the ever-elusive undecided voters will wait to see her in action to make their minds up. But in pure tactical terms, she's been an unalloyed victory for the campaign.
The McCain campaign has now pulled off its first major tactical victory of the 2008 campaign. Barack Obama's acceptance speech, delivered Thursday night before a TV audience larger than that for the Olympics' opening ceremony, was by Friday morning blown off the news by the wall-to-wall who-will-it-be speculation, and it has largely monopolized the headlines since. On the basis of execution alone, it was an absolutely perfect operation that suggests Team McCain's morale and confidence are very high.
One of the greatest challenges McCain has faced is simply getting the media to pay attention and take his campaign seriously. The attitude among observers has, since Iowa voted, been that whoever won the Democratic primary would win in November, and this sense has only increased in certainty as the actual polling gap between the actual candidates has narrowed to within the margin of error.
I find this reminescent in some ways of 1996, when Bob Dole ran against Bill Clinton, and selected Jack Kemp as his running mate. Dole, like McCain, was not seen as a True Believer by the diehard conservative wing of the party and a bit mushy on economic issues, while Kemp was a hero to the Reagan restorationists for his supply-side leadership. Dole needed, at the very least, to shore up that base, and to shake up the dynamic of a race that everyone agreed he was sure to lose. Kemp did mildly inspire the policy-wonk right, but Clinton maintained control of the narrative even as the polls kept narrowing.
While we remember Clinton as popular today, in 1996 he had both a hostile congress and a pissed-off base (from welfare reform and the collapse of HillaryCare) to contend with, and the economy was only beginning to hit its stride. Dole was a solid candidate who represented almost everything Bill Clinton wasn't, and Ross Perot's role would be that of the joker rather than the spoiler he played four years before. But, Clinton was loved by the commentariat, Matt Drudge was still two years away from his big break, and Rush Limbaugh was the closest thing to an alternative media.
Today the story will play out differently. Palin's selection has met with near-universal acclaim by the base, many (if not most) of whom felt deeply ambivalent about McCain. Unlike Kemp though, Palin may prove effective at expanding into many purple areas. I'm suprised I've heard so little talk about New Hampshire, which has been largely assumed to be in Obama's bag, let alone Wisconsin, Minnesota, or Michigan. Yes, she is a pro-life evangelical, but she is not a rich Southern male pro-life evangelical.
Moreover, by talking up how inexperienced she is, commentators are creating an enormous opportunity for her to exceed expectations by merely maintaining the degree of competence she showed in her acceptance speech in Friday. And if you watched with the sound turned off, she displayed enormous physical confidence, which is interesting because it is so much harder to fake. Camille Paglia watched it and said, "We may be seeing the first female president... I am reeling."
We are still just beginning the bottom of the first inning. I believe Palin will prove to be substantive where substance matters, and that the ever-elusive undecided voters will wait to see her in action to make their minds up. But in pure tactical terms, she's been an unalloyed victory for the campaign.
